Experience Design
and user experience design
At dotsandlines, we design digital experiences that don’t just function — they inspire. Because we believe there’s a better solution for every interface. We specialize in user interface and user experience design for native apps, web applications, and websites.
User Research – Data-driven design as a foundation
Before we design, we dive deep. We analyze user needs and identify development potential — always with a data-informed mindset. Our user research expertise forms the basis of meaningful design decisions. Our research toolkit includes:
Research & Insights
User Interviews
Customer Journey Mapping
User Personas
Stakeholder Workshops
User Flow Optimization
Accessibility Analyse
Usability Audits
Experience Design – User-centered concept development
We translate insights from the research phase into smart user experience concepts. That means intuitive flows, clear structures, and seamless interactions. Great UX avoids frustration, creates delight, and builds loyalty — exactly what your digital product needs. Our experience design services include:
User Experience Design
Information Architecture
Wireframing
Interaction Design
Content Strategy
User Flows
Prototyping
Design Thinking Workshops
Interface Design – Aesthetic product design
We bring your brand’s visual identity to life and align it with a thoughtful user experience. Our goal is to create interfaces that not only look great but also work flawlessly — elegant, intuitive, and on-brand.
User Interface Design
Design Systems
Responsive Web Design
Native App Design
E-commerce & Webshop Design
Micro-interactions
UI Animation
Accessible Design
Qualitative User Testing – Validating before go-live
Using interactive prototypes, we conduct qualitative user tests with real target groups to validate product ideas and refine design decisions. This gives clarity and direction — with meaningful feedback straight from the market. We test and validate:
Guided User Testing
Interactive Prototypes (Click Dummies)
Iteration of Product Concepts
Market Validation
Target Group Interviews
User Experiences we're proud of
good relations
1000things
A1 Digital
Adamos
Alpen-Adria-Universität
Apothekerkammer
ARA
AstraZeneca
asw
ASW Akademie
Aussenministerium AT
Bayern Tourismus
BIPA
Cape10
Caritas
Chargepoint
City Airport Train (CAT)
CrateDB
Danube Private University (DPU)
DMG MORI
durchblicker
Energie AG
Erste Bank
European Capital of Democracy
Fenion
FK Austria Wien
fonio.ai
Forum Alpbach
Frauenthal
froots
GEM2GO
Generali
Gentics
Glacier
Hagleitner Hygiene
IKEA Austria
Infinity Media
Innotec
Intuescope
JKU
Kerner Maschinenbau
Kollitsch Invest
Kontext Klimainstitut
Lead Innovation
Leaders21
List Holding
Lohmann & Rauscher
Ludwig Boltzmann Institut
Meissl Schirmbau
Montana Aerospace
Montanuniversität Leoben
moveblue
notarity
Novartis
Ochsner
Philoro
Purple Energy
Raiffeisen Capital
Raiffeisenbank
Red Bull
Remus
Rosenbauer
RZL Software
SafeREACH
Sanofi
Savills
seeqnc
SG Stern
sleep2
SPAR
Sport Fleiss
Stargate Group
Sturm Energie
Suseya
talentir
taxi.eu
tpa
trafficon
trustmotion
TTTech
UNIQA
Vienna Symphonic Library (VSL)
Volksbank
Waagner Biro Stage Systems
WESTbahn
Wiener Stadtwerke
Wiener Wohnen
Wienerberger
WKO Bold Community
World4you
ÖBV
ÖRAG
Österreich Werbung
ÖVGW
Experience design is just one part of the solution
Experience design is only one aspect of our solution-driven approach. At dotsandlines, we create holistic solutions for people, brands, and digital products — from strategy and identity to technology and activation.
Ready for a better solution?
We’d love to support your digital transformation with our expertise in user interface and user experience design.



