Entdecke Bayern
About
There is a lot to discover in Bavaria. So much, in fact, that together with Bayern Tourismus we developed an app that makes it possible to experience the region in a context-aware and highly personal way.
Industry
Bayern Tourismus App
Partner
Services
strategy
Brand Strategy & Consulting
Research & Insights
Customer Journey Mapping
Brand Story
Digital Product Strategy
experience
User Research
Accessibility
User Experience Design
User Interface Design
Design Systems
Usability Testing
activation
Brand Communication
identity
Visual Storytelling
Verbal Identity
Motion Design & 3D
The goal of the app was not to show users as many offers as possible, but the right activities at the right moment. During onboarding, users can specify their personal interests and pre-filter relevant content. This turns the app’s home screen into a tailored gateway to the diverse world of Bavaria.
The UX therefore focuses not primarily on traditional target groups, but on users’ individual needs. Families usually have different expectations than solo travellers, young couples or older visitors. Anyone already travelling through Bavaria needs activities nearby, while those planning a stay are looking for inspiration for later.
The more immediate an activity is, the higher its priority. The app takes factors such as location, weather, season and day of the week into account and dynamically adapts its flow accordingly. This turns Bavaria’s vast range of possibilities into a relevant and personal selection, making every visit a discovery journey of its own.
