ZUSA Sustainability Assistant
about
Can an AI help us shop more sustainably? And not just shop – but live more sustainably? And not just in theory, but backed by science? (Spoiler alert: Yes!) These and many other questions were at the heart of Wertstatt 8’s vision – and together, we set out to find the answers. Meet Zusa – your digital buddy for sustainable living.
industries
Technology & Sustainability
partner
services
strategy
Research & Insights
Brand Strategy & Consulting
Digital Product Strategy
Customer Journey Mapping
Brand Positioning
Brand Story
Naming
identity
Brand Book & Brand Guidelines
Copywriting
Verbal Identity
Visual Storytelling
Typography & Color Concept
Logo Design
Corporate Design
experience
User Testing
Design Systems
Visual Prototyping
User Interface Design
User Experience Design
Accessibility
User Research
technology
Software Architecture
Digital Platforms
Infrastructure & Hosting
AI Consulting
AI Software Development
Web Development
activation
Brand Communication
Brand Engagement
Based on the core concept of “Zusammen nachhaltig leben”, which translates to “living sustainably together,” we developed the name Zusa for both the platform and its AI assistant. Dynamic shapes, fresh colors, and a smart design language bring the brand’s values to life – while also expressing the AI’s encouraging, positive nature, reflected in both the conversational design and the lively brand mark.
Zusa has a sustainable answer to every question – and the brand’s friendly signet says just that. Alongside the branding, we developed the full digital experience. The biggest challenge? Seamlessly connecting the shop and AI chat at every point of interaction, and making it all feel intuitive.
Now, users can not only chat about life, the universe, and all things sustainable – but also search directly for relevant products. At the same time, Zusa’s science-based AI enables contextual conversations about what’s on display in the shop, or anything related.
team
Bernhard Gigler
Hana Salihodzic
Patrick Wibmer
Fabian Weingartler
Christina Güttl
Andreas Tinoco Lobo
Lea Hierzenberger
