Image of mountains and brand claim 'Everything for the sport' as headline

Sport Fleiss

What does it take to create a contemporary digital sports experience? A clear flow, a system that works, and a freshly waxed design. Together with Sport Fleiss, we brought this long-standing Gastein brand into the digital now.

industries

Lifestyle & Retail

services

strategy

Research & Insights

Digital Product Strategy

Customer Journey Mapping

experience

User Research

User Experience Design

User Interface Design

User Testing

Web Design

technology

CMS (Craft, Webflow, Contentful)

Infrastructure & Hosting

Web Development

Laptop shows the homepage of Sportfleiss Online Shop
App screen with product filtering in winter design
Slider with shop products displayed on the homepage
Two people on mountain bikes in summer terrain

The old website barely showed what Sport Fleiss actually does or offers. We evolved the existing branding, developed an accessible color concept, and distilled all content into a compact, user-friendly format. The goal: help users find what they’re looking for, fast.

Locations, services, and products are now clearly structured and easy to navigate. Vouchers can be purchased online, and the design carves a consistent path across all channels. Sport Fleiss now presents itself digitally with the same confidence that it has long shown offline.



Mockup of the new Sport Fleiss website on photographic background
Person standing on skis on snowPerson standing on skis on snow
Person exiting gondola with skis in front of panoramaClose-up of several skis on a snow background

The new UX/UI design is built on a headless CMS connected to the ERP system – complete with a Shopify shop, print-at-home vouchers, and multiple interfaces. The result is a smart, service-driven platform for all things Sport Fleiss.

Smartphone shows product view with ski gogglesSki group stands on the summit with equipment in the snow

team

Viktoria Rest

Patrick Wibmer

Viola Prüller

Hana Salihodzic

Fabian Weingartler

Alexander Lang

Stefan Ortmair