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Visual introduction to the sleep app

sleep²

When does a quick nap turn into real deep sleep? That’s exactly the question we asked ourselves when the startup sleep² came knocking with their idea for a sleep tracking app – and we decided to embark on the journey together, from the very first yawn to the final REM phase.

Industry

Health & Healthcare

Services

strategy

Research & Insights

Brand Strategy & Consulting

Digital Product Strategy

Customer Journey Mapping

Brand Story

Brand Positioning

Naming

identity

Corporate Design

Logo Design

Typography & Color Concept

Visual Storytelling

Verbal Identity

Brand Book & Brand Guidelines

Photography & Visual Language

Illustration

experience

User Research

Accessibility

User Experience Design

User Interface Design

Visual Prototyping

Design Systems

Native App Design

Web Design

technology

Infrastructure & Hosting

Web Development

CMS (Craft, Webflow, Contentful)

Close-Up App Icon DesignSleep2 App Dashboard on smartphones
Article view within the app

From the first concept sketch to the product launch, we accompanied sleep² on their path to becoming a true digital sleep expert. The challenge: crafting a user experience that feels calming while delivering precise insights. Our solution: intuitive interfaces with a minimalist design language and a soothing color palette that turn tracking itself into a ritual – from login to daily analysis.

Slogan with logo and CI colorsDashboards with various visualizations
Print materials with app presentation
Smartphone mockup shows different screens

The close collaboration between our strategy, design, and development teams at allaboutapps, together with the founders and sleep experts Prof. Dr. Schabus and Dr. Winkler, was key. The result: a smart and intuitive sleep tracking app that hides complex sleep analytics behind a dreamily simple interface – easy enough to use even half asleep.

Claim for precise sleep detection

Team

Fabian Weingartler

Lea Hierzenberger

Jasmin Papadimitriou

Andreas Tinoco Lobo

Sarah Schauppenlehner

Hana Salihodzic

Stefan Ortmair

Bernhard Gigler

dotsandlines and sleep2 | Digital Experience