SG Stern
About
With more than 28,000 members, SG Stern is Germany’s largest recreational sports club. As an interdisciplinary team, we reimagined the club together – digitally and from the inside out.
Industry
Lifestyle & Handel
Partner
Services
strategy
Research & Insights
Digital Product Strategy
Customer Journey Mapping
experience
User Research
Accessibility
User Experience Design
User Interface Design
Visual Prototyping
Design Systems
technology
Software Architecture
Digital Platforms
Web Development
CMS (Craft, Webflow, Contentful)
Structure and accessibility were the guiding principles of the new website – for both club members and the many employees who manage SG Stern’s digital presence. Complex systems and countless user flows were consolidated and translated into an intuitive information architecture. More efficient than ever, the website is now what it was always meant to be: the central portal of the club for everyone.
Deeply nested processes not only slowed down the website, but also hindered the club’s development. Alongside the structural and visual redesign of the website, we jointly developed a club-true communication strategy that brings individuality to the forefront while presenting SG Stern as a cohesive and unified movement to the outside world.
Team
Andreas Tinoco Lobo
Bernhard Gigler
Georg Dietz
Hana Salihodzic
Jasmin Papadimitriou
Patrick Wibmer
What else we are proud of
