optimuse
About
OPTIMUSE operates at the intersection of building design and artificial intelligence. The startup’s platform transforms complex building data into clear, actionable decisions, reimagining the planning process. Our mission: to make the system's intelligence tangible, build trust, and turn complexity into clarity.
Industry
Industry & Innovation
Services
strategy
Research & Insights
Brand Strategy & Consulting
Brand Story
identity
Brand Book & Brand Guidelines
Verbal Identity
Visual Storytelling
Typography & Color Concept
Logo Design
Corporate Design
experience
User Experience Design
User Interface Design
Design Systems
Web Design
Visual Prototyping
How do you translate an abstract, AI-powered planning tool into a brand language that builds trust while highlighting the startup’s forward-thinking role? Together with the OPTIMUSE team, we immersed ourselves deeply in the subject. We soon realised that the product's true strength lies not only in its technology, but also in its ability to transform complex data into real-world solutions.
The result is a brand concept that visualises the decision-making process. The modular design elements draw inspiration from flowcharts and process diagrams. What initially seems technical evolved into a dynamic, adaptive and contemporary design language that seamlessly unfolds across all applications.
Despite a schedule that left little room for detours, we created a holistic brand experience with depth in close collaboration with the client. This included brand strategy, tone of voice, visual identity, website and the brand’s first major appearance at an international real estate and investment trade fair, all built on a strong strategic foundation.
Team
Lea Hierzenberger
Viola Prüller
Patrick Wibmer
Stefan Ortmair
Bernhard Gigler
What else we are proud of
