Good Karma
about
When joy creates even more joy, chances are the guys from Good Karma are behind it. All the greater was our own joy at being able to develop a new umbrella brand that captures the spirit of Linz’s gastro and event pros in all its positivity.
industries
Lifestyle & Retail
services
strategy
Research & Insights
Brand Strategy & Consulting
Brand Positioning
Brand Story
identity
Corporate Design
Logo Design
Typography & Color Concept
Visual Storytelling
Verbal Identity
Copywriting
Brand Book & Brand Guidelines
Photography & Visual Language
experience
Web Design
User Research
Design Systems
User Experience Design
User Interface Design
Visual Prototyping
After giving the brand architecture a well-deserved structural massage, the central story of the branding emerged: Joy is our thing is not just a cute website hero, but a heartfelt promise both outward and inward.
With a logo rework and a fresh system of colors and shapes, we gave Good Karma an authentic foundation that makes causal joy tangible at every touchpoint. Just like on the new website, which now unites all subsidiaries of the Good Karma Family.
Team
Flora Schweizer
Stefan Ortmair
Bernhard Gigler
Christina Güttl
Eva Zwyssig
Alexander Lang
