cta – change tourism austria
about
The Austrian Tourism Office threw tourism, innovation, and a vibrant community into one strategic pot – and what came out was Change Tourism Austria: the innovation hub for sustainable tourism. For this future-focused initiative, we developed a brand that gives meaningful change the stage it deserves.
industries
Economy & Tourism
services
strategy
Research & Insights
Brand Strategy & Consulting
Brand Architecture
identity
Corporate Design
Logo Design
Typography & Color Concept
Visual Storytelling
Brand Book & Brand Guidelines
experience
User Research
User Experience Design
User Interface Design
Web Design
activation
Brand Communication
Physical Brand Experiences
Brand Engagement
For us, that meant creating a brand with a strong identity, that encourages and enables exchange, collaboration, and inspiration within the tourism community. Accompanied by keynotes by the likes of Stefan Sagmeister, the platform was launched at the Austrian Tourism Day 2024.
Our branding for CTA expresses openness to change and a spirit of innovation as an empowering call to action. From eye-catching trade fair booths to coffee mugs that spark conversations about tomorrow, the design invites dialogue and momentum. The website follows the same principle: modern, clearly structured, and connected, it makes content about innovation, community updates, and events accessible to everyone interested in the future (and what lies beyond).
team
Flora Schweizer
Christina Güttl
Maren Gabler
Lea Hierzenberger
Alexander Lang
Andreas Tinoco Lobo
Patrick Wibmer
Fabian Weingartler
