CAT City Airport Train
about
With a travel time of just 16 minutes, the City Airport Train is the most convenient way to get to and from Vienna Airport. As part of the website redesign, we brought this relaxed way of traveling onto the digital track as well.
industries
Mobility & Technology
services
strategy
Research & Insights
Digital Product Strategy
Customer Journey Mapping
experience
User Research
Accessibility
User Experience Design
User Interface Design
Visual Prototyping
Design Systems
Web Design
Webshop Design
User Testing
In co-creation workshops, we worked closely with the CAT team to define how to optimize conversion and make the ticket purchasing process as easy as possible. Accessibility and a clear information architecture were just as central as the platform’s intuitive interaction design.
Using qualitative user testing, we adapted and finalized the site’s usage concept under real-world conditions. With the same mindset, we are now working on redesigning the kiosk interface at Vienna Airport. Just like on the website, travelers will soon be able to purchase their tickets at the POS barrier-free and stress-free.
team
Hana Salihodzic
Fabian Weingartler
Nils Emilio Peppler
Patrick Wibmer
Flora Schweizer
Stefan Ortmair
