Three friends posing and laughing with Cape Town in the background

Die Busenfreundin

Sometimes the perfect moment to capture summer vibes is right in the middle of winter. With a suitcase full of fashion, our photo team set off for Cape Town to showcase the hottest pieces under the sun for Die Busenfreundin.

industries

Lifestyle & Retail

services

identity

Visual Storytelling

Photography & Visual Language

activation

Brand Communication

Brand Campaigns

Brand Engagement

Young woman with hat in front of colorful buildingsPicture of a group of young women in front of colorful buildings

What this beloved Vienna-based label needed wasn’t just pretty product shots for the summer season – it was a visual story about lightness and confidence. A story that captures the spirit of Vienna, even from the other side of the world. From the very first moodboard to location scouting and the final touch of color correction, we handled the full production.

Close-up of woman in blue and white striped top with gold jewelry
Collage of photographs from a coffee shop setting
Collage of photographs from a coffee shop settingPink cap in front of the sea and mountains of Cape Town
Oranges in purple bag and green cap
Collage of photographs of gift tags

The result? Content that brings the brand’s DNA to life: laid-back, playful, and full of self-confidence. Every image radiates the modern ease that defines Die Busenfreundin – and brought a perfectly timed dose of summer feeling to social feeds everywhere.

Three women with caps stand in front of Cape Town sceneryWoman laughing with cap, wind blowing through hair
Sunset illuminates the face of a young woman
Gold jewelry glitters, woman stands on rocky beachYoung woman standing in front of rocks on the beach during sunset

team

Charlotte Jani

Maren Gabler