Berlin WelcomeCard
About
Berlin is constantly in motion – and the Berlin WelcomeCard right at its center. Together with visitBerlin, we brought this established product into the digital present: as a cross-platform app that unites ticket purchase, inspiration, and city exploration in one seamless mobile experience.
Industry
Economy & Tourism
Partner
Services
strategy
Research & Insights
Digital Product Strategy
Customer Journey Mapping
experience
User Research
Accessibility
User Experience Design
User Interface Design
Visual Prototyping
Design Systems
Native App Design
Usability Testing
technology
Software Architecture
Native App Development
A traditional tourist card became a digital companion for the entire journey. From first discovery to choosing the right ticket and redeeming it on site, the app guides users clearly and intuitively through the offering. Different ticket options and service packages were structured, simplified, and translated into intuitive user flows — so variety turns into clarity and decisions feel easy.
Behind this simplicity lies significant complexity. Different ticket logics, offline functionality, accessibility requirements, and multiple connected partner systems all had to work seamlessly together. Our task was to orchestrate this complexity in a way that remains invisible — ensuring the app feels natural, reliable, and effortless at every step.
A scalable design system based on Material 3 provides the foundation. It carries forward the visitBerlin brand while creating a consistent and future-ready digital experience — giving the Berlin WelcomeCard a home as dynamic as the city itself.
team
Bernhard Gigler
Hana Salihodzic
Nils Emilio Peppler
Stefan Ortmair
Viola Prüller
