ASW Akademie

about

The days of following one rigid career path are over. In today’s working world, it’s all about finding your own way forward. That’s not just what ASW believes – it’s what we believe too. And after our pitch for the academy’s rebranding, it quickly became clear: we were going to walk this new path together.

industries

Public Services & Education

partner

noweb.studio

Billboard with new imagery and slogan of the ASW Academy

Editorial photograph of a scene in the stairwell with students

Three digital posters with different educational messages and color variations

The new claim, “Where education moves forward,” expresses the academy’s high standards with clarity – and turns them into a lasting promise to a wide range of audiences: from seasoned law office managers to motivated newcomers and career changers.

Photograph of a classroom scene with a lecturer and students

Business cards with the new branding and color concept of ASW Academy

Program brochure of the ASW Academy for the academic year 2024/25

Fresh new colors, modern typography, authentic visuals, and the organic use of the ASW arrow give the academy its distinctive new look – with plenty of room to grow across every touchpoint, and whatever else may arise along the way.

Mobile website UI design of the ASW Academy on a smartphone

Cloth bag with branding and claim of the ASW Academy

Portrait of a woman with a color-backed design pattern

Classroom with teachers and students of the ASW Academy

This sense of forward motion shapes not just the verbal identity, but also the entire visual tone of the brand. Building on the status quo and inspired by wayfinding systems, we developed a brand design that offers direction and creates momentum.