Experience Design
and user experience design
At dotsandlines, we design digital experiences that don’t just function — they inspire. Because we believe there’s a better solution for every interface. We specialize in user interface and user experience design for native apps, web applications, and websites.
User Research – Data-driven design as a foundation
Before we design, we dive deep. We analyze user needs and identify development potential — always with a data-informed mindset. Our user research expertise forms the basis of meaningful design decisions. Our research toolkit includes:
Research & Insights
User Interviews
Customer Journey Mapping
User Personas
Stakeholder Workshops
User Flow Optimization
Accessibility Analyse
Usability Audits
Experience Design – User-centered concept development
We translate insights from the research phase into smart user experience concepts. That means intuitive flows, clear structures, and seamless interactions. Great UX avoids frustration, creates delight, and builds loyalty — exactly what your digital product needs. Our experience design services include:
User Experience Design
Information Architecture
Wireframing
Interaction Design
Content Strategy
User Flows
Prototyping
Design Thinking Workshops
Interface Design – Aesthetic product design
We bring your brand’s visual identity to life and align it with a thoughtful user experience. Our goal is to create interfaces that not only look great but also work flawlessly — elegant, intuitive, and on-brand.
User Interface Design
Design Systems
Responsive Web Design
Native App Design
E-commerce & Webshop Design
Micro-interactions
UI Animation
Accessible Design
Qualitative User Testing – Validating before go-live
Using interactive prototypes, we conduct qualitative user tests with real target groups to validate product ideas and refine design decisions. This gives clarity and direction — with meaningful feedback straight from the market. We test and validate:
Guided User Testing
Interactive Prototypes (Click Dummies)
Iteration of Product Concepts
Market Validation
Target Group Interviews
User Experiences we're proud of
good relations
1000things
A1 Digital
ASW Akademie
Ahorn Group
Apothekerkammer
Aussenministerium AT
Cape10
City Airport Train (CAT)
Crate DB
DMG Mori
Energie AG
Erste Bank
European Capital of Democracy
FK Austria Wien
Fenion
Forum Alpbach
Frauenthal
Generali
Gentics
Glacier
Hagleitner Hygiene
IKEA Austria
Infinity Media
Innotec
Intuescope
JKU
Kerner Maschinenbau
Kollitsch Invest
Kontext Klimainstitut
Lead Innovation
Lead Innovation
List Holding
Meissl
Novartis
ProQuinn
Purple Energy
RZL
Raiffeisenbank
Rosenbauer
SG Stern
Schachinger Logisitik
Sport Fleiss
Stargate Group
Sturm Energie
Suseya
TTTech
Uniqa
Universimed
Vienna Symphonic Library (VSL)
WKO Bold Community
Waagner Biro Stage Systems
Westbahn
Wiener Wohnen
World4you
durchblicker
moveblue
notarity
seeqnc
sleep2
smartlab
talentir
taxi.eu
trafficon
y.lab
ÖBV
ÖRAG
Österreich Werbung
Experience design is just one part of the solution
Experience design is only one aspect of our solution-driven approach. At dotsandlines, we create holistic solutions for people, brands, and digital products — from strategy and identity to technology and activation.
Ready for a better solution?
We’d love to support your digital transformation with our expertise in user interface and user experience design.
