Brand Identity
and brand identity
Your brand is more than just a logo. It’s the promise you make and the story you tell. At dotsandlines, we craft brand identities built on smart strategy and real human connection — because we believe there’s always a better way to bring a brand to life.
Brand Strategy – the foundation with depth
Before we design, we think — thoroughly, analytically, and with a future-forward perspective. We dive deep into your environment, refine your positioning, and define what makes your brand truly stand out. A strong brand strategy isn’t a luxury — it’s the foundation. It’s what separates a brand that simply exists from one that truly resonates. Let’s dive into the essentials:
Research & Insights
Brand Strategy & Consulting
Brand Positioning
Brand Architecture
Naming
Brand Story
Brand Purpose
Verbal Identity
Identity Design – where strategy takes shape
This is where your brand becomes visible. We translate your strategic foundation into a flexible and expressive design system — clear, compelling, and emotionally engaging. For us, design isn’t decoration. It builds clarity, trust, and connection — and it leaves a lasting impression. We bring your brand to life through:
Corporate Design
Logo Design
Typography & Color Systems
Visual Storytelling
Brand book & Guidelines
Packaging Design
Corporate Publishing
Brand Touchpoints
Brand Touchpoints – where your brand is experienced
Brands come alive in moments of interaction. Every touchpoint matters — digital, physical, or environmental. We design experiences that consistently reflect your identity and create impact across all channels. The result? Brand moments that build trust, convey values — and stay in people’s minds.
Photography & Visual Language
Illustration
Motion Design & 3D
Brand Films
Social Media Assets
Data Visualization
Print Materials
Spatial Experiences
good relations
1000things
A1 Digital
Ahorn Group
Apothekerkammer
ASW Akademie
Aussenministerium AT
Cape10
City Airport Train (CAT)
Crate DB
Die Busenfreundin
DMG Mori
durchblicker
Energie AG
Erste Bank
European Capital of Democracy
Fenion
FK Austria Wien
Forum Alpbach
Frauenthal
Generali
Gentics
Glacier
Hagleitner Hygiene
IKEA Austria
Infinity Media
Innotec
Intuescope
JKU
Kerner Maschinenbau
Kollitsch Invest
Kontext Klimainstitut
Lead Innovation
List Holding
Meissl
moveblue
notarity
Novartis
ProQuinn
Purple Energy
Raiffeisenbank
Rosenbauer
RZL
Schachinger Logisitik
seeqnc
SG Stern
sleep2
smartlab
Sport Fleiss
Stargate Group
Sturm Energie
Suseya
talentir
taxi.eu
trafficon
TTTech
Uniqa
Universimed
Vienna Symphonic Library (VSL)
Waagner Biro Stage Systems
Westbahn
Wiener Wohnen
WKO Bold Community
World4you
y.lab
ÖBV
ÖRAG
Österreich Werbung
Discover all our services
Brand identity is only one part of our holistic, solution-driven approach. At dotsandlines, we design complete brand ecosystems — from strategy and experience design to technology and activation.
A solution that fits. A brand that lasts.
Let’s develop your brand — with strategic clarity, strong design, and a sharp message.
